Starting to call time on Facebook

(Shared simultaneously to my Facebook news feed. It kept a place atop that feed for about 9 months. I use the thing again, but only to promote quiz bowl stuff and self-promote, which lately have been one and the same.)

So. I think it’s been apparent I’ve been starting the long goodbye to Facebook for a while. Let’s make it official.

I’ve been on FB for what clears eleven years at this point. It’s mostly been good. I’ve been able to reconnect to a host of people and engage in conversations with people across the country. The power behind any technology of this sort, to me, is the capacity to extend our human connections. There are points when, as I talked about this place in the past, I might have sounded very Zuckerberg-like when describing the power and potential of this thing.

I really don’t even think I need to tell you what’s changed about Facebook. Always and forever, I’m going to wish one and only one thing: that the people in charge of these wonderful social networks that have turned up over the course of the last decade haven’t largely sold out to Wall Street. Caring about stock value means you will do everything you can to jack up the advertising dollars and if that means that real, human engagement takes a back seat, so be it. That damage has been steady and ongoing.

I will tell you what has gradually changed for me, and what I honestly feel like has run its course: the broadcast mentality I’ve taken towards social media, and Facebook in particular. My friends network on this thing got large enough at one point that I was friends with people I didn’t genuinely know, and that didn’t want to get to know me. If you feel like what you say can have influence and be positive, well, hey, that’s good news. There was a spell when I could share a random news article and get 100 likes on it and get serious, thoughtful conversation going in the comments, with a level of depth that never reached flame war or trolling status. That engagement was always what I was most grateful for. That engagement only happens in the rarest of circumstances now.

And I honestly think that’s part of Facebook’s design, as they more and more actively serve in a news feed what you “want” to see and prevent you from having control. The effectiveness of my own sharing on Facebook has dropped off the map. There was a time when I’d share a thing on Facebook and Twitter and it would get hundreds of views from Facebook and tens of views from Twitter. That ratio has now completely flipped, as faithful friends on Twitter share and reshare my stuff and shares on Facebook fall into a black hole. When Twitter has always been more effective in putting my stuff in front of new people outside my circle of friends anyway, I look at Facebook putting the kibosh on my sharing even with my friends and say “y’know, you really don’t care about me; what’s the point?”

For now, the conversation is going to continue on Twitter. For now. I don’t even really feel like Twitter is a long-term solution (and this goes beyond the standard concerns about safety and harassment; for crying out loud, the service has been murmuring about pushing a monthly $99 subscription fee to boost “influencer” timelines; if that happens, they’ll kill their own golden goose and wreck the benefit I take from them besides). But it’s the solution right now that gives me a critical mass of people I’m talking to, and in many ways it’s been the social network that’s enabled the transformation of my scholarship and my professional life over the course of the past few years. I’m “having a think” (to steal Kate Bowles’ phrase) about Mastodon and conversation that’s more authentic. That may not even be a long-term solution either, although I’m as positive about Mastodon as I have been about any social media since that group of us at Shorter first got online in 2006. I’ve also turned up on Instagram and I’m sharing things every now and again over there, although my preferred mode of communication is words and not pictures. And does exist and will get stuff posted to it from time to time; if ever there’s major news in my world, it will appear there.

(No, I’m not on Snapchat, and I still don’t see the point.)

And this is a slow goodbye. There are still a host of people I only see on this thing and nowhere else. There are quizbowl communities where Facebook is my primary mode of communication, so I won’t disappear entirely. I use Facebook Messenger extensively, and honestly at least that isn’t going to change for the foreseeable future. This profile will remain visible; things can be shared with me, I’ll still review, I may even comment on a thing you post every now and again; but the buffer has been shut down and the sharing of things on this profile page will be rare.

Nobody (but Facebook themselves) pushed me to this point. If you have any fear that you’ve offended me or put me out in any way, don’t. I’ve decided that the time I spend on Facebook can be better spent in other ways. That’s all.

Messages are still open; don’t ever hesitate to say “hi.” But I’ll be on your news feeds less and less for a while.

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